About Us

"ARS Steels is one of the major integrated steel plants in India, located at Gummidipoondi, Tamil Nadu.

ABOUT
THE GROUP

ARS Steels is one of the major integrated steel plants in India, located at Gummidipoondi, Tamil Nadu. ARS is certified with ISO 9001 and 14001 for its state of the art production facility and the products are certified by SGS, an Swiss based multinational company which provides inspection, verification, testing and certification services on every batch and consignment produced at our factory.

ARS has been producing Mild Steel Billets & TMT bars for over two decades. Started with 3 MT furnace in 1992, ARS Steels increased its billet production in 2010 by installing a new furnace, thereby increasing the total capacity of the furnace to 1,58,000 MT per annum and Rolling mill capacity to 1,80,000 MT per annum.

Now in 2021, ARS is in the process of further increasing the billet production capacity to 2,10,000 MT per annum and rolling mill capacity to 2,05,000 MT.

ARS Energy is currently generating 60MW captive power.

Our Values SPINE

  • 01
    Service

    Going the extra mile, exceeding expectations, be responsive, courteous and fair, delivering quality and cost effective services (Customer Delight)

  • 02
    Professionalism

    Going the extra mile, exceeding expectations, be responsive, courteous and fair, delivering quality and cost effective services (Customer Delight)

  • 03
    Integrity

    Telling the truth, being consistent, doing the right thing even when unmonitored, value the worth of others, honoring the diversity and differences (No compromise at any cost, Ethical Practices).

  • 05
    Nurture

    To care for and protect the employees, dealers and influencers by inspiring them to grow along with us. (Cradle of excellence)

  • 04
    Endurance

    Going the extra mile, exceeding expectations, be responsive, courteous and fair, delivering quality and cost effective services (Customer Delight)

MILESTONE

2019 Production capacity enhancement to 1,80,000MT per annum

  • 1990

    Inception of ARS Metals Pvt. Ltd.

  • 1992

    Started with first 3 ton furnace

  • 1994

    Installed second 3 ton furnace

  • 2003

    Converted the 1st 3 ton furnace into 8 ton furnace

  • 2004

    Converted the 2nd 3 ton furnace into 8 ton furnace

  • 2005

    Installed TMT rolling mill division producing 80,000 MT per annum

  • 2010

    Installed 25 ton furnace with billet Caster

  • 2013

    Commissioned 60MW Group Captive Thermal Power Plant

  • 2019

    Production capacity enhancement to 1,80,000MT per annum

  • 2022

    Production capacity increased to 2,52,000MT per annum

  • 2023

    New Steel Plant in Tamilnadu with the capacity of 72,000MT

  • 2024

    Aim for the Bigger Goals

MESSAGE FROM MD’s DESK

Managing Director

Shri Ashwani Kumar Bhatia, an Economics Honors Graduate, is the founder and Managing Director of ARS Steels & Alloy International Pvt. Ltd. and ARS Energy Pvt. Ltd. He has 39 years of experience in the steel and trade industry. Mr. Ashwani started his career in 1978, with the trading of CRC & MS in New Delhi. He started ARS Steels Pvt. Ltd. in 1990, with the vision of manufacturing MS Ingots. Being the principal promoter of the company, he is the overall in-charge of company operations.

Shri Ashwani
Kumar Bhatia
EXECUTIVE DIRECTOR

Shri Rajesh Bhatia joined ARS Steels in his last year of Bachelor’s as a part-time trainee and is now completely involved in leading the business towards new avenues. Mr. Rajesh did his Bachelors in Business Administration at BVIMR, New Delhi, and has a Stock Analysis and Portfolio Management diploma at BLB Institute of Financial Management. He has been pivotal in the successful commissioning of the existing 1×60 MW Power Plant. He is now venturing into the establishment of another 1 x 60 MW power plant.

Shri Ashwani
Kumar Bhatia

Key Management Professionals

  • Shri C.V. Sathyanarayana Murthy
    Director - Technical/Steel Plant

    Shri. C. V. Sathyanarayana Murthy is in charge of the steel division at ARS Steel and Alloy International Pvt. Ltd. He has over three decades of experience in the steel industry. He has been an integral part of ARS Group since 2004.

  • Shri. N.Prabhu
    Deputy Director (Finance & Accounts)

    Mr. Prabu has more than two decades of experience in the steel industry. He has been part of ARS since 1997. As the head of ARS’s finance department, he leads operations across several key domains such as Accounting, Financial Planning and Analysis, Corporate Taxation, Treasury management.

  • Shri. T.S. Ragu
    Senior General Manager

    Mr. T.S. Ragu holds twenty years of experience in the Building Materials Industry. He played a key role as the Institutional Head in molding the perception of the ARS brand in the market. He has extensive knowledge in SAP R3Core, Backward integration, P&L Management, Key Account Management .

  • Shri. Meera Reddy
    AGM Purchase

    Mr. Meera Reddy has more than three decades of impeccable experience in Supply Chain Management. He joined the ARS Group in 2004 and has been a key member ever since. His expertise includes Purchase, Liaisoning, Supply Chain Management, Contract Management, as well as Import and Export operations.

  • Shri. E. Sekar Elumalai
    Powerplant Head

    Mr. E. Sekar Elumalai is a seasoned professional with three decades of experience in the Energy sector. Since 2010, Mr. Sekar has been a valuable resource to ARS Group. His roles have encompassed Project Management as well as the responsibilities of an Operations & Maintenance Manager within Thermal Power Plants.

  • SMT. S.Valarmadhi
    GM - Finance

    An MBA in Finance with 25 years of rich experience within the domain of Accounts Treasury, this includes 2+ years in Vietnam with KCP and a further 3+ years collaborating with German Nationals in an International Non-Governmental Organization (INGO). At ARS she began her career in 2014 and throughout the tenure, she progressively shouldered significant roles within ARS Energy Finance & Accounts, coupled with substantial supplementary responsibilities within ARS Steel as well.

  • Shri. Pattabi Seetharaman
    GM - Sales and Marketing

    Mr. Pattabi Seetharaman has more than two decades of experience in the automobile industry. He has a diverse set of skills which he showcased in his last three years in the Steel sector. His skill sets includes sustainable business growth, strategic blueprinting, business expansion, efficient sales operations, augmenting revenue and profitability, adept CRM and Channel Management coupled with adept management of dealers and teams

  • SMT. N. Subashini
    GM - HR & Admin

    Ms. N. Subashini has twenty-five years of experience in diverse sectors such as Automobile, Agrochemical and Engineering sectors. She augmented her skills through specialized HR Training in South Korea. She undertakes the responsibility of supervising HR and administrative matters across ARS Steels, Power, and Corporate divisions.

  • Shri. R. Govindarajan
    GM - FMTS

    Mr. R. Govindarajan has close to more than twenty-five years of diverse experience in the areas such as Construction Management, Techno Marketing, Quality Auditing Restoration, and Rehabilitation. Currently he is the Technical Sales Head playing the vital role  in Demand Generation wherein the whole Department collaborates with the Sales and Branding team to align efforts and achieve business Objectives.

  • Shri. Babulal
    AGM - IT

    Mr. Babulal is the Head of Information Technology and has more than twenty-five years of experience in Data Analytics, Cloud Computing, Cyber security and Entire SDLC. He has been associated with ARS Group since 2014 and taking care of both ARS Energy & ARS Steels IT Strategy and aligning technology initiatives with our business goals.

Certifications

  • CII - GREEN PRODUCTS & SERVICES COUNCIL certificate
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  • Perry Johnson Registrars Quality Audit certificate
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  • QACS International Quality Audit certificate
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  • QACS International Quality Audit certificate
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  • Ministry of steel secondary steel sector award 2016-17 silver certificate
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  • CSIR Test certificate
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  • Inductotherm Achievement certificate
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  • TN PWD certificate of product approval
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  • Bureau Veritas Test certificate
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  • TNHB certificate of product approval
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